Data Protection & GDPR

Privacy Policy

Last updated: October 2026

Your Privacy Rights: Agora (Ethereal Technologies Ltd) is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

1. Information We Collect

We collect information you provide directly to us, such as your name, email address, phone number, property address, and in-app chat messages and attachments when you create an account, book a clean, or communicate on the platform.

We also collect transactional logs, before-and-after checklist photos uploaded for quality inspection, and device telemetry when using our web portal or mobile applications.

2. How We Use Your Information & Lawful Basis (UK GDPR)

We use your data to match you with nearby independent cleaners, facilitate secure lockbox scheduling, process payments via Stripe escrow vaults, send service notifications, and prevent fraud.

UK GDPR Art. 6(1)(f) Legitimate Interests & Art. 22 Human-in-the-Loop Safeguards: Under our legitimate interests in marketplace integrity, fraud prevention, and user safety (UK GDPR Art. 6(1)(f)), Agora uses automated AI systems to compute circumvention and fraud risk scores on in-app chat messages and attachments solely to flag suspected off-platform solicitation or safety violations for review and adjudication by human Trust & Safety administrators (in compliance with UK GDPR Art. 22 human-in-the-loop safeguards). No permanent account suspension or enforcement action is taken solely by automated means without human administrator review.

We do not sell your personal data to third parties.

3. Data Security & Encryption

We implement industry-standard 256-bit SSL encryption, restricted role-based database access, and secure tokenization to safeguard your information at rest and in transit.

4. Data Sharing & Processors

Data is only shared with authenticated service providers booked for your scheduled clean (e.g. property postcode and lockbox instructions during scheduled hours) and essential cloud infrastructure partners (e.g. Stripe for payments, Firebase for auth).

5. Your UK GDPR Rights

Under UK data protection laws, you have the right to access, rectify, or request erasure of your personal data, as well as the right to data portability. You can execute account deletion requests directly at /delete-account/.

6. Data Retention

We retain booking records and invoice receipts as necessary to comply with UK statutory accounting, tax, and legal liability obligations.

7. Contact Data Protection

For questions regarding your data privacy or to exercise your GDPR rights, email our Data Protection Officer at legal@agora.cleaning.